Somaliwood
A new generation of more entertainment-oriented movies coming from the Somali film industry has grown increasingly popular among Somalis both within Somalia and in the diaspora. Referred to as Somaliwood, this upstart cinematic movement has energized the local movie scene, in the process introducing innovative storylines, production techniques and advertising strategies. The latter include cross-media marketing, with tie-in film soundtracks featuring prominent Somali music artists. Popular movies from Somaliwood include the Somali language slasher thriller Xaaskayga Araweelo, the action comedy Rajo, and Warmooge, the first Somali animated film. The young directors Abdisalam Aato of Olol Films and Abdi Malik Isak are at the forefront of this quiet revolution. In 2010, the Somali director Mo Ali also released Shank, his first feature film set in a futuristic London.
Read more about this topic: Cinema Of Somalia