Ciara - Other Ventures

Other Ventures

In 2009, Ciara signed a multi-million dollar deal with the modeling agency Wilhelmina Models. After signing the deal she has been in many magazine spreads. In addition to that, she also has her eyes set on beginning a new clothing line. In June 2008, she was in talks with the department store Steve & Barry's to create an affordable clothing line, but it never happened. On November 9, 2009 it was announced that Ciara would be modeling in the German edition of "Vogue." During that time, it was also announced that Ciara would be the new face of a major multimedia ad campaign for Verizon's smartphone the LG Chocolate Touch. Ciara filmed a commercial for the campaign, which features her dancing to her 2009 single "Work." In March 2010, it was officially confirmed and announced that Ciara was the spokesperson in the new ad campaign for Adidas Originals. A commercial for the campaign was released the same month, featuring numerous other celebrities.

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