Chrysler Returns To Australia
Chrysler re-entered the Australian marketplace in 1994, initially selling the Jeep Cherokee, then expanding the range to include the Chrysler Neon (discontinued in 2002) Grand Cherokee, Jeep Commander, PT Cruiser, Crossfire, 300C, Voyager and Dodge Caliber. Initially, the attraction of the Jeep range was "value for money" although the first cars became known for poor quality of construction.
In the 2000s, a range of vehicles was imported from the United States, Canada, Mexico, and Austria. The Chrysler 300C found a successful niche as an alternative to Australian prestige cars—generally extended-wheelbase versions of traditional Australian family cars—the Holden Statesman/Caprice and Ford Fairlane/LTD.
As of 1 May 2012, Chrysler Australia took over the distribution responsibilities for Alfa Romeo, Fiat and Fiat Commercial.
In 2012, the lineup consists of:
Alfa Romeo:
- Alfa Romeo MiTo
- Alfa Romeo Giulietta
Chrysler:
- Chrysler 300
- Chrysler Grand Voyager
Fiat:
- Fiat 500
- Fiat Ducato
- Fiat Scudo
Dodge:
- Dodge Journey
Jeep:
- Jeep Compass
- Jeep Cherokee
- Jeep Grand Cherokee
- Jeep Patriot
- Jeep Wrangler
Read more about this topic: Chrysler Australia
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