Christian Pop Culture - Definitions

Definitions

In modern urban mass societies, Christian pop culture has been crucially shaped by the development of industrial mass production, the introduction of new technologies of sound and image broadcasting and recording, and the growth of mass media industries—the film, broadcast radio and television, and the book publishing industries, as well as the print and electronic news media.

Items of Christian pop culture most typically appeal to a broad spectrum of Christians. Some argue that broad-appeal items dominate Christian pop culture because profit-making Christian companies that produce and sell items of Christian pop culture attempt to maximize their profits by emphasizing broadly appealing items. (see culture industry) And yet the situation is more complex. To take the example of Christian pop music, it is not the case that the music industry can impose any product they wish. In fact, highly popular types of music have often first been elaborated in small, counter-cultural circles such as Christian punk rock or Christian rap.

Because the Christian pop industry is significantly smaller than the secular pop industry, a few organizations and companies dominate the market and have a strong influence over what is dominant within the industry.

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