Fighting Fraud Online
Branded genuine Louboutin shoes are sold in-store and online through various luxury goods retailers such as Harrods, Harvey Nichols, Selfridges, Joseph, Browns, Matches, Cricket and Cruise and online through Net-A-Porter and The Outnet in the UK. Barneys, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and Nordstrom sell genuine Louboutin in the US.
Online, the Louboutin brand is under constant attack from sellers of fakes and knock-offs. Louboutin's own website now sells some of their products online in the US but this is the only legitimate domain with the word Louboutin in it to do so. Louboutin's main website contains a prominent note stating that any other domain name containing the word "Louboutin" is very likely to be selling counterfeit goods.
In the last few years, the company has served hundreds of DMCA notices on Google to remove many sites selling fake goods from their search results. Even after this action, thousands of sites remain online.
The company has recently set up a separate website focused on protecting their brand, and detailing more than 3 000 websites that sell fake goods, many of which have been closed down. The site also contains summaries of legal actions taken, including raids on factories with photographs and videos of the mass destruction of counterfeit goods.
Read more about this topic: Christian Louboutin
Famous quotes containing the words fighting and/or fraud:
“Our image has undergone change from David fighting Goliath to being Goliath.”
—Yitzhak Shamir (b. 1915)
“There exists in a great part of the Northern people a gloomy diffidence in the moral character of the government. On the broaching of this question, as general expression of despondency, of disbelief that any good will accrue from a remonstrance on an act of fraud and robbery, appeared in those men to whom we naturally turn for aid and counsel. Will the American government steal? Will it lie? Will it kill?—We ask triumphantly.”
—Ralph Waldo Emerson (1803–1882)