Fighting Fraud Online
Branded genuine Louboutin shoes are sold in-store and online through various luxury goods retailers such as Harrods, Harvey Nichols, Selfridges, Joseph, Browns, Matches, Cricket and Cruise and online through Net-A-Porter and The Outnet in the UK. Barneys, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and Nordstrom sell genuine Louboutin in the US.
Online, the Louboutin brand is under constant attack from sellers of fakes and knock-offs. Louboutin's own website now sells some of their products online in the US but this is the only legitimate domain with the word Louboutin in it to do so. Louboutin's main website contains a prominent note stating that any other domain name containing the word "Louboutin" is very likely to be selling counterfeit goods.
In the last few years, the company has served hundreds of DMCA notices on Google to remove many sites selling fake goods from their search results. Even after this action, thousands of sites remain online.
The company has recently set up a separate website focused on protecting their brand, and detailing more than 3 000 websites that sell fake goods, many of which have been closed down. The site also contains summaries of legal actions taken, including raids on factories with photographs and videos of the mass destruction of counterfeit goods.
Read more about this topic: Christian Louboutin
Famous quotes containing the words fighting and/or fraud:
“In a toddler’s mind, agreeing with you means that he is indistinguishable from you.... The adamant little tot is fighting hard to solidify a personal sense of Self. Selfhood sometimes requires great sacrifice and often precludes cooperation.”
—Lawrence Balter (20th century)
“Things gained through unjust fraud are never secure.”
—Sophocles (497–406/5 B.C.)