How Choice-supportive Bias Relates To Self
People's conception of who they are is shaped by the memories of the choices they make; the college favored over the one renounced, the job chosen over the one rejected, the candidate elected instead of another one not selected. Memories of chosen as well as forgone alternatives can affect one's sense of well-being. Regret for options not taken can cast a shadow, whereas satisfaction at having made the right choice can make a good outcome seem even better.
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