History
In 1979, seven friends made a simple decision to change the lives of India's underprivileged children. Led by a 25 year airline purser, Rippan Kapur, Rs. 50 and a dining table as their resources and a belief that each one can make a difference in a child's life, they aimed to enable all children to realize their full potential. This was how CRY began.
The founders of CRY chose not to fund a grassroots-level implementing organisation working directly with and for underprivileged children. Instead, they opted to make CRY a channel or a link between the millions of individuals who could provide resources and the thousands of dedicated fieldworkers who were struggling to function for lack of them.
In 2007, its media campaign showing "smiling kids" and asking citizens to partner instead of simple donate, was seen as departure from stereotypical NGO sector advertising in India
Read more about this topic: Child Rights And You
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“In history as in human life, regret does not bring back a lost moment and a thousand years will not recover something lost in a single hour.”
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“History is more or less bunk. It’s tradition. We don’t want tradition. We want to live in the present and the only history that is worth a tinker’s damn is the history we make today.”
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