Product Name
The company's official explanation for the name of their product:
- In the "old days," fishermen referred to the white albacore tuna as "chicken of the sea." It was called this because the white color and very mild flavor reminded them of chicken. The founder of the company thought this would be a unique name for a brand of tuna, and the Chicken of the Sea brand is now widely known in the Americas.
Their advertising mascot, a blonde mermaid with a golden scepter, was introduced in the 1950s and soon became a familiar product icon. In her book, "The Longest Trek: My Tour of the Galaxy", Grace Lee Whitney is credited as being the original Chicken of the Sea Mermaid. One of the photographs in the book documents this. (She is mostly famous for playing Yeoman Janice Rand in the first season of the original Star Trek TV series).
Read more about this topic: Chicken Of The Sea
Famous quotes containing the word product:
“Humour is the describing the ludicrous as it is in itself; wit is the exposing it, by comparing or contrasting it with something else. Humour is, as it were, the growth of nature and accident; wit is the product of art and fancy.”
—William Hazlitt (1778–1830)
“To [secure] to each labourer the whole product of his labour, or as nearly as possible, is a most worthy object of any good government.”
—Abraham Lincoln (1809–1865)