Chicago Tylenol Murders - Aftermath

Aftermath

The media gave Johnson & Johnson much positive coverage for its handling of the crisis; for example, an article in The Washington Post said, "Johnson & Johnson has effectively demonstrated how a major business ought to handle a disaster." The article further stated that "this is no Three Mile Island accident in which the company's response did more damage than the original incident," and applauded the company for being honest with the public. In addition to issuing the recall, the company established relations with the Chicago Police Department, the FBI, and the Food and Drug Administration. This way it could have a part in searching for the person who laced the capsules and they could help prevent further tamperings. While at the time of the scare the company's market share collapsed from thirty-five percent to eight percent, it rebounded in less than a year, a move credited to the company's prompt and aggressive reaction. In November, it reintroduced capsules but in a new, triple-sealed package, coupled with heavy price promotions and within several years, Tylenol had become the most popular over-the-counter analgesic in the U.S.

A number of copycat attacks involving Tylenol and other products (see Stella Nickell for information on the 1986 Excedrin tampering murders) ensued during the following years. One of these incidents occurred in the Chicago area; unlike Tylenol, it actually forced the end of the product affected by the hoax, Encaprin, from Procter & Gamble. The incident inspired the pharmaceutical, food, and consumer product industries to develop tamper-resistant packaging, such as induction seals and improved quality control methods. Moreover, product tampering was made a federal crime.

Additionally, the tragedy prompted the pharmaceutical industry to move away from capsules, which were easy to contaminate as a foreign substance could be placed inside without obvious signs of tampering. Within the year, the FDA introduced more stringent regulations to avoid product tampering. This led to the eventual replacement of the capsule with the solid "caplet", a tablet made in the shape of a capsule, as a drug delivery form and with the addition of tamper-evident safety-seals to bottles of many sorts.