Chevy Chase Bank - Competition

Competition

Its main competitors were the retail banking divisions of larger, supraregional companies such as Bank of America, BB&T, SunTrust Banks, and Wachovia, and so emphasized its local nature and community involvement in its advertising. The bank used a caricature portrayal of Benjamin Franklin as its advertising mascot, who repeated the tagline The Leading Local Bank in its television commercials.

Read more about this topic:  Chevy Chase Bank

Famous quotes containing the word competition:

    So long as the system of competition in the production and exchange of the means of life goes on, the degradation of the arts will go on; and if that system is to last for ever, then art is doomed, and will surely die; that is to say, civilization will die.
    William Morris (1834–1896)

    Mothers seem to be in subtle competition with teachers. There is always an underlying fear that teachers will do a better job than they have done with their child.... But mostly mothers feel that their areas of competence are very much similar to those of the teacher. In fact they feel they know their child better than anyone else and that the teacher doesn’t possess any special field of authority or expertise.
    Sara Lawrence Lightfoot (20th century)

    The praise of ancient authors proceeds not from the reverence of the dead, but from the competition and mutual envy of the living.
    Thomas Hobbes (1588–1679)