Competition
Its main competitors were the retail banking divisions of larger, supraregional companies such as Bank of America, BB&T, SunTrust Banks, and Wachovia, and so emphasized its local nature and community involvement in its advertising. The bank used a caricature portrayal of Benjamin Franklin as its advertising mascot, who repeated the tagline The Leading Local Bank in its television commercials.
Read more about this topic: Chevy Chase Bank
Famous quotes containing the word competition:
“Like many businessmen of genius he learned that free competition was wasteful, monopoly efficient. And so he simply set about achieving that efficient monopoly.”
—Mario Puzo (b. 1920)
“Like many businessmen of genius he learned that free competition was wasteful, monopoly efficient. And so he simply set about achieving that efficient monopoly.”
—Mario Puzo (b. 1920)
“Knowledge in the form of an informational commodity indispensable to productive power is already, and will continue to be, a major—perhaps the major—stake in the worldwide competition for power. It is conceivable that the nation-states will one day fight for control of information, just as they battled in the past for control over territory, and afterwards for control over access to and exploitation of raw materials and cheap labor.”
—Jean François Lyotard (b. 1924)