Competition
Its main competitors were the retail banking divisions of larger, supraregional companies such as Bank of America, BB&T, SunTrust Banks, and Wachovia, and so emphasized its local nature and community involvement in its advertising. The bank used a caricature portrayal of Benjamin Franklin as its advertising mascot, who repeated the tagline The Leading Local Bank in its television commercials.
Read more about this topic: Chevy Chase Bank
Famous quotes containing the word competition:
“All adults who care about a baby will naturally be in competition for that baby.... Each adult wishes that he or she could do each job a bit more skillfully for the infant or small child than the other.”
—T. Berry Brazelton (20th century)
“Sisters define their rivalry in terms of competition for the gold cup of parental love. It is never perceived as a cup which runneth over, rather a finite vessel from which the more one sister drinks, the less is left for the others.”
—Elizabeth Fishel (20th century)
“Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off.”
—Franklin D. Roosevelt (1882–1945)