Competition
Its main competitors were the retail banking divisions of larger, supraregional companies such as Bank of America, BB&T, SunTrust Banks, and Wachovia, and so emphasized its local nature and community involvement in its advertising. The bank used a caricature portrayal of Benjamin Franklin as its advertising mascot, who repeated the tagline The Leading Local Bank in its television commercials.
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Famous quotes containing the word competition:
“So long as the system of competition in the production and exchange of the means of life goes on, the degradation of the arts will go on; and if that system is to last for ever, then art is doomed, and will surely die; that is to say, civilization will die.”
—William Morris (18341896)
“Such joint ownership creates a place where mothers can father and fathers can mother. It does not encourage mothers and fathers to compete with one another for first- place parent. Such competition is not especially good for marriage and furthermore drives kids nuts.”
—Kyle D. Pruett (20th century)
“The praise of ancient authors proceeds not from the reverence of the dead, but from the competition and mutual envy of the living.”
—Thomas Hobbes (15881679)