The Apprentice Make-your-own-ad Contest
The 2007 Tahoe was featured on and promoted through Donald Trump's TV series, The Apprentice, where the two teams put together a show for the top General Motors employees to learn about the new Tahoe. Also, The Apprentice sponsored an online contest in which anyone could create a commercial for the new Tahoe by entering text captions into the provided video clips; the winner's ad would air on national television. This viral marketing campaign initially appeared to backfire however, when hundreds of environmentally conscious parodies flooded YouTube and Chevy's website critiquing the vehicle for its low gas mileage. Over 400 negative ads were created in total, however over 20,000 positive ads were created making the campaign, according to Chevrolet, a success, despite the negative media attention.
Read more about this topic: Chevrolet Tahoe
Famous quotes containing the word contest:
“By his mere quiet power, on the minds of the now contestants, He could have either saved or destroyed the Union without a human contest. Yet the contest began. And having begun He could give the final victory to either side any day. Yet the contest proceeds.”
—Abraham Lincoln (1809–1865)