Watches
In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors.
The watch brand pays tribute to Louis Chevrolet, co-founder of the Chevrolet automobile company, whose father was a watchmaker and in his childhood helped his father at the workbench. The collection was called Frontenac, the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz models, equipped with ETA and Ronda movements.
The Louis Chevrolet Frontenac watches, manufactured in Porrentruy, the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number "8", Chevrolet's racing number, is sported on the case back.
Read more about this topic: Chevrolet
Famous quotes containing the word watches:
“The mystery of the evening-star brilliant in silence and distance between the downward-surging plunge of the sun and the vast, hollow seething of inpouring night. The magnificence of the watchful morning-star, that watches between the night and the day, the gleaming clue to the two opposites.”
—D.H. (David Herbert)
“A petty bureaucrat always watches his superior’s countenance, just as a boatman trims his sails according to the force of the wind.”
—Chinese proverb.
“One lesson we learn early, that in spite of seeming difference, men are all of one pattern. We readily assume this with our mates, and are disappointed and angry if we find that we are premature, and that their watches are slower than ours. In fact, the only sin which we never forgive in each other is difference of opinion.”
—Ralph Waldo Emerson (1803–1882)