! (Good Move)
While question marks indicate bad moves, exclamation points ("!") indicate good moves—especially ones which are surprising or involve particular skill. Hence annotators are usually somewhat conservative with the use of this symbol; for example, they would not annotate a game thus: 1.e4! c5! 2.Nf3! d6! 3.d4! cxd4! 4.Nxd4! Nf6! 5.Nc3! All the moves of this main-line Sicilian Defence are good ones, but the players have demonstrated little skill by simply following well-known opening theory.
Once the players start making good choices when faced with difficult decisions, however, a few moves may receive exclamation points from annotators. Typical moves receiving exclamation points are strong opening novelties, well-timed breakthroughs, sound sacrifices, and moves that avoid falling into traps.
Read more about this topic: Chess Annotation Symbols, Move Evaluation Symbols