Availability
Cheerwine is available in much of the southeastern United States, from West Virginia south to Florida, but is better known in the Carolinas and Virginia. Other spots to find Cheerwine are the many "specialty soda" stores throughout the country. In addition, it is also available in Norway because of the hard work and dedication of Paul Grant, a local of Salisbury and Norway enthusiast.
In April 2005, other regions of the United States began to bottle Cheerwine, mainly through Pepsi distributors.
A fan-created website, CheerwineFinder.com, was launched with the purpose of enabling people to find and identify local Cheerwine retailers.
On March 9, 2011, the New York Times Diner's Journal referred to "The Expanding Cult of Cheerwine." On April 5, 2011, the company announced plans for nationwide distribution by 2017, which would be the product's 100th anniversary. The same day, the company also introduced a new advertising campaign, "Born in the South. Raised in a glass." At the time, Cheerwine was available in 12 percent of the nation. Radio commercials include "The Caper", where criminals left everything from a store except Cheerwine; and "Battle of the Bulge", in which a soldier from the Salisbury area has two bottles sent to him during World War II and gives one to his friend.
Also in April 2011, Cheerwine announced it was searching for a woman to represent the company as "Miss Cheerwine." Candidates had be 21 to 25 years old and live in Georgia, Maryland, North Carolina, South Carolina, Tennessee, or Virginia. A company spokesperson stated, "We’re looking for a poised, enthusiastic young woman who can help us spread the legend and get Cheerwine into the hands of our fans with charm, confidence, sweetness and a sense of fun." On June 3, 2011, Spencer Cummings, named the first Miss Cheerwine, began the Miss Cheerwine Summer Legend Tour.
On October 18, 2011, Cheerwine announced plans to partner with Pepsi Beverages Co. in Florida, Atlanta, and Memphis, Tennessee. The introduction of Cheerwine on the campus of the University of Florida started a moderate Cheerwine craze with the student body. The same week, the company began using glass bottles to distribute the "Original 1917 Formula" with sugar, as well as introducing 12-pack cans.
Cheerwine has sponsored the North Carolina band the Avett Brothers on tour.
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