Chartered Institute of Marketing - History

History

CIM was founded as the Sales Managers' Association by 12 sales managers in 1911. In 1921 it was incorporated as the ISMA and in 1928 it held its first professional exams. In 1960 the ISMA changed its name to the Institute of Marketing and Sales Management, and in 1968 it became the Institute of Marketing. Three years later, it launched marketing groups for specific industries and moved to its current headquarters.

In 1989, the Institute was awarded the Royal Charter and henceforth became known as The Chartered Institute of Marketing. In 1998, The Institute began to award Chartered Marketer status to members.

The organisation was awarded charitable status in 2001, but it was withdrawn in 2004.

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