Charles Revson - Quiz Show Scandals

Quiz Show Scandals

In the mid-1950s the company sponsored the quiz show The $64,000 Question, which became a television phenomenon and boosted sales considerably. Revson and his brother Martin, second in charge at the company, allegedly demanded that the producers control the questions in order to keep them winning and maintain the program's high ratings. This sparked what later became known as the quiz show scandal, as the The $64,000 Question, The Challenge and Twenty One led to the duplication of the producers' and sponsors' dubious methods to ensure a large viewership.

Steve Carlin, executive producer of Entertainment Productions, Inc., which produced The $64,000 Question and The $64,000 Challenge, was called to testify before Congress about the rigging of the TV quiz shows. He said that Revlon demanded the shows be rigged to ensure high ratings. "There is a tradition in television...of trying to please the client," Carlin testified. "We were willing to please the client." Though they testified, neither Charles nor Martin Revson ever became the subjects of an official inquiry. By the time the quiz show phenomenon was over, killed by the revelations, Revlon had vastly increased its market share and was established as an international behemoth in its niche.