Touring and Promotion
By the time Chaos A.D. arrived, Sepultura were the biggest act of Roadrunner's roster. Aware of the band's increasing popularity, the label spent nearly $1 million on a "marketing blitz" which quickly guaranteed them silver and gold records in Belgium, France and the UK. The group also signed an exclusive distribution deal with a major label, Epic Records, home of Pearl Jam and Rage Against the Machine. This deal eventually went sour: Epic paid little attention to Sepultura, preferring to invest in Fight and Prong, groups that were, in the long run, less successful than the Brazilians.
The Chaos A.D. tour kickstarted on October 23, 1993 with British doomsters Paradise Lost as the opening act. The tour went well, except for an incident where Berlin's police received a false tip claiming that Sepultura's tour bus was loaded with a major cocaine shipment. Enraged by the unjust search and seizure procedure, Max re-wrote "Antichrist", from their 1985 Bestial Devastation EP, as "Anti-Cop", and then the band proceeded in playing the song live throughout the tour (a recorded version is available on the combined re-release of Bestial Devastation/Morbid Visions and The Roots of Sepultura albums).
While touring Europe, rumors floated around that Sepultura would be part of the latest edition of Brazil's Hollywood Rock music festival, taking place in January 1994. The event would happen simultaneously on São Paulo and in Rio de Janeiro.
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Famous quotes containing the word promotion:
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