CFRB - Program Changes

Program Changes

In early 2007, CFRB reported an increase in ratings since programming changes such as Bill Carroll's assumption of morning show duties from Ted Woloshyn.

• Adult listeners of CFRB aged 25–54 have increased 14.8%.
• The Bill Carroll Morning Show saw an increase of 11.2% listeners during the Winter BBM Ratings. Female listeners of the show aged 25–54 have increased 36.6% while male listeners aged 25–54 have only increased 25.8%.
• Listeners aged 25–54 of the 12:00pm to 6:00pm weekend shows increased 67.6%. Listeners aged 25–54 of the 6:00am to 12:00pm weekend shows increased 670.5%, also in the Winter BBM Ratings.

However, CFRB's morning show has trailed CBC Radio One's Metro Morning with Andy Barrie, a former CFRB host and commentator, in the ratings since 2003.

In August 2009, CFRB announced it was laying off a number of its well known personalities including Michael Coren, Paul and Carol Mott, Jacqui Delaney and newscaster Kris McCusker as part of a move to open a "new chapter" at the station.

The second phase of the shake up was announced in the fall with John Moore moving from afternoon drive to morning man replacing Bill Carroll who moves to the 9 am to 1 pm slot. Jim Richards takes over the 1pm to 4pm slot formerly held by The Motts and Michael Coren and former Ontario Progressive Conservative leader John Tory takes over the late afternoon slot vacated by Moore. In 2010, Carroll left CFRB to take a job in Los Angeles and was replaced by Jerry Agar.

Prior to July 2010, CFRB's talk schedule was unlike most private talk radio stations in Canada, in that even in overnights and weekends, it was entirely Canadian, and had no American syndicated programming on its schedule at all. That changed when CFRB added the American-based comedy-talk show The Phil Hendrie Show for overnights.

On the weekend of October 2–3, 2010, a new weekend schedule was revealed which included The Morning Show with Ben Mercer, Saturdays with Ted Woloshyn, Sports Talk with Mike Toth and Sundays with John Downs. As a result many long running shows were cut, Tech Talk with Marc Saltzman, "Car Talk" with Alan Gelman, The Dr. Joe Show, The Spider Jones Show, The Dr. Micky Lester Show and The Morning Show with John Donabie.