Ceroc Enterprises is the name of a UK Based franchising dance organization which holds the rights to the use of the term 'Ceroc'. It teaches and promotes the dance style Ceroc (also referred to as 'Modern Jive'), which is loosely based on traditional jive/swing moves, blended with a mixture of other dance styles including salsa.
Ceroc Enterprises was started by James Cronin & Sylvia Coleman in 1991 in an attempt to grow the ceroc dance form throughout the UK whilst maintaining control on its image and teaching methodology.
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“There is nothing man will not attempt when great enterprises hold out the promise of great rewards.”
—Titus Livius (Livy)