Center For A New American Dream

Center For A New American Dream

The Center for a New American Dream is a nonprofit organization with a stated mission to “help Americans to reduce and shift their consumption to improve quality of life, protect the environment, and promote social justice." The organization works with individuals, institutions, communities, and businesses to conserve natural resources, counter the commercialization of culture, support community engagement, and promote positive changes in the way goods are produced and consumed.

In reference to its name, the organization states that it is dedicated to helping support and nurture an American dream that upholds the spirit of the traditional dream, but with a new emphasis on sustainability and a celebration of non-material values. One of New American Dream's goals is to shift the culture from an emphasis on more to an emphasis on more of what matters.” It is up to the individual to determine what matters in his or her life, but the organization offers, by way of example, more time, nature, fairness, and fun as appropriate points of emphasis over material goods.