Carter's Little Liver Pills - History

History

Carter's trademark was a black crow. By 1880 the business was incorporated as Carter Products. In 1951 the Federal Trade Commission demanded that company change the name to Carter's Little Pills, since "liver" in the name was deceptive.

Carter's Little Liver Pills predated the other available forms of bisacodyl and was a very popular and heavily advertised patent medicine up until the 1960s, spawning a common saying (with variants) in the first half of the 20th Century: "He/She has more _________ than Carter has Little Liver Pills".

The senator Robert Byrd, after winning re-election in 2000, is quoted as saying, "West Virginia has always had four friends, God Almighty, Sears Roebuck, Carter's Liver Pills and Robert C. Byrd."

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