Sponsorships
In January 2012, CARQUEST announced a partnership with Barrett-Jackson to be a sponsor of their auctions.
CARQUEST Auto Parts was the Official Auto Parts Supplier of Hendrick Motorsports until the end of the 2011 season. Kellogg's and CARQUEST Auto Parts announced on May 26, 2006 a unique three-year agreement with Hendrick Motorsports that secures the two companies as co-primary sponsors of the No. 5 Chevrolets driven by Kyle Busch in the NASCAR NEXTEL Cup Series.
On September 9, 2007, the two companies announced Casey Mears will drive the No. 5 Kellogg's/CARQUEST Chevrolets for Hendrick Motorsports in the 2008 NASCAR Sprint Cup Series, joining a team that secured its second consecutive Chase for the Championship berth Sunday, September 2, 2007 at California Speedway.
In 2008, Hendrick Motorsports announced that Mark Martin, a seasoned veteran would be driving the car in 2009. CARQUEST has continued to sponsor Mark Martin in 2010 and 2011. CARQUEST Auto Parts has primary sponsor placement in eight points races on the No. 5 Chevy driven by Mark Martin during the 2011 NASCAR Sprint Cup season.
CARQUEST Auto Parts joined Hendrick Motorsports in 2002 as an associate sponsor of Chevrolets driven by the late Ricky Hendrick in the NASCAR Busch Series. The relationship carried over to the following season, resulting in a NASCAR Busch Series championship with driver Brian Vickers, and has since transitioned into the NASCAR Sprint Cup Series.
The company sponsored the CARQUEST Bowl (now Champs Sports Bowl) from 1994–1997, 3-time IHRA Drag Racing Top Fuel Champion Paul Romine from 1997–2004 and from 2001-2004 was associated with the No. 2 Team ASE NASCAR Craftsman Truck driven by Scott Riggs and Jason Leffler. It also sponsored NHRA drag races from 2003 - 2007.
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