Elephant Beer
In 1901, on brewer Carl Jacobsen's initiative, the Architect Professor J. L. Dahlerup created a tower resting on four elephants carved in granite from the Danish island Bornholm. Brewer Jacobsen was inspired by this gate by the obelisk supporting elephant on the Piazza della Minerva in Rome. The four elephants each bear the initial of one of Carl Jacobsen's four children: Theodora, Paula, Helge and Vagn. This became known as The Elephant Gate and is a landmark entrance to the brewery. To the west of the gate, Carl Jacobsen's motto was inscribed: Laboremus pro Patria (Let us work for our country). Since then the Elephant has been a famous part of the Carlsberg Family, especially after the strong Elephant Beer was created in 1955 under the name “Export Lager Beer” and featuring the Elephant label. Marketed in Ghana, the Gold Coast, Nigeria and on promotion in Malawi. Launched on the Danish market as Elephant Beer on 9 November 1959. The Elephant is still brewed in Carlsberg Breweries in Copenhagen and exported around the world. A few markets brew their own Carlsberg Elephant beer locally according to the original recipe.
Read more about this topic: Carlsberg Group, Brands
Famous quotes containing the words elephant and/or beer:
“I asked my mother for fifty cents
To see the elephant jump the fence.
He jumped so high he reached the sky,
And didn’t get back till the Fourth of July.”
—Unknown. I Asked My Mother (l. 1–4)
“Now I am alone with the dead,
flying off bridges,
hurling myself like a beer can into the wastebasket.
I am flying like a single red rose,
leaving a jet stream
of solitude....”
—Anne Sexton (1928–1974)