Black Label
Carling Black Label is the name of a brand of Canadian lager in Australia, Canada, and South Africa. In the Ireland and the United Kingdom it is just called Carling after the 'black label' part was dropped in 1997. In Sweden it is known as Carling Premier.
Black Label is a brand of beer well known throughout the former British Empire, where it was known for its slogan "Hey Mabel, Black Label!" The most famous slogan for this product was, "I bet he drinks Carling Black Label!" which was a reworking of an unsold campaign for the UK Milk Marketing Board, "I bet he drinks Milk!" In several countries it is also known as Carling Black Label. However, in the UK it is now known as just 'Carling' - 'Black Label' was dropped in 1997 in response to public demands for a snappier call at the bar (according to the company). Black Label has the slang/street name of Zamalek in South Africa, because it is considered a strong beer. Another famous Afrikaans slogan for Black Label in South Africa is, "Black Label sê die Bybel", which means The Bible says one should drink Black Label..
The SAB’s flagship brand Carling Black Label is taking part in a number of international beer ratings competitions to prove its high quality and good taste. It has won a Grand Gold Award, granted in 2008 by the world-famous Quality Institute Monde Selection, which is a proof that the Carling Black Label is a high quality product.
Famous quotes containing the words black and/or label:
“A slight wind shakes the seed-pods
my thoughts are spent
as the black seeds.”
—Hilda Doolittle (1886–1961)
“The formation of an oppositional world view is necessary for feminist struggle. This means that the world we have most intimately known, the world in which we feel “safe” ... must be radically changed. Perhaps it is the knowledge that everyone must change, not just those we label enemies or oppressors, that has so far served to check our revolutionary impulses.”
—Bell (c. 1955)