Carl Fenton - Name Origin

Name Origin

The Carl Fenton Orchestra (AKA "Carl Fenton’s Orchestra") was a title given to Brunswick Records studio bands through the 1920s. The name was invented by Brunswick music director Walter Gustave "Gus" Haenschen shortly after taking the position for their brand-new American division. Later, the name was taken by violinist Rudy Greenberg.

Haenschen, whose own name was considered ill-suited for commercial recordings, haphazardly chose the name "Fenton" after the town of Fenton, Missouri, near his hometown of St Louis, Missouri. He attended Washington University. (He told an interviewer "How do you find a name? Just pull it out of a hat." The first name "Carl" was likely selected by Brunswick’s office staff.

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