Canton Tower - Naming

Naming

There had been a long discussion about the naming of the Canton Tower since its construction started in 2005. In September 2009, at the request of the tower's investor, Guangzhou Daily launched a contest for naming proposals. The contest attracted over 180,000 valid entries, among which "Haixin Tower" (Chinese: 海心塔; literally "Tower in the River") was awarded the first prize. The name alluded to the city's historical setting as the start of the Maritime Silk Road and the tower's geographical proximity to Haixinsha Island. However, this name was considered obscure to people unfamiliar with the history of the city. Local residents continued to refer to the tower by various nicknames including "Slim Waist" (Chinese: 小蛮腰), "Twisted Firewood" (Chinese: 扭纹柴; a metaphor for "stubborn" in Cantonese) and "Yangdianfeng" (Chinese: 羊巅峰; literally "Peak of the Ram City"; homophonic to "epilepsy" in colloquial Chinese).

The naming was reconsidered in 2010. After surveying a broad range of public opinions, "Canton Tower" was decided as the official name and announced at the end of September 2010. The new name, despite its lack of historical reference, was considered the most identifying and least ambiguous among the multitude of proposals.

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