Music Video
The music video for the single "Candyman" was filmed on January 28, 2007. It was directed by Matthew Rolston and co-directed by Aguilera. It is based on a 1940s World War II theme, and Aguilera rented an airport hangar in Southern California to film it. In the music video, she dances and sings in three different hair colors - red, blonde and brown, as if she were in a singing trio, a tribute to the Andrews Sisters. In another scene, she appears as the famous biceps-flexing factory worker from Westinghouse's "We Can Do It!" poster. Finally, she appears in scenes inspired by pin-up girls Judy Garland, Betty Grable, and Rita Hayworth. The video also features product placement for Campari. Benji Schwimmer, 2006 winner of So You Think You Can Dance, makes a cameo appearance as Aguilera's GI dance partner. Benji's sister Lacey Schwimmer also appears in the video as a jitterbugger. Aguilera asked Rolston to co-direct the video with her after he worked with her for a photo shoot for the cover of Rolling Stone. Shooting the sequences of Aguilera as a singing trio took the longest since they had to be shot for each hair color and camera angle, which was computer controlled for precision. The choreography was carefully arranged so that none of the versions overlapped and the takes could be spliced together. The color scheme is based on Technicolor films, focusing on primary colors and bright secondary colors.
On February 22, 2007, MTV gave the World Premiere of "Candyman" live on TRL and later on MTV's Making The Video. The video debuted at number six on TRL and reached the top of the countdown four times. The video has since gone on to retire at number three, making it Aguilera's ninth video to retire. "Candyman" has garnered Aguilera a MTV Video Music Award nomination for Best Director with co-director Mathew Rolston at the 2007 VMAs.
Read more about this topic: Candyman (Christina Aguilera Song)
Famous quotes containing the words music and/or video:
“For the introduction of a new kind of music must be shunned as imperiling the whole state; since styles of music are never disturbed without affecting the most important political institutions.”
—Plato (c. 427–347 B.C.)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)