Canadian National Magazine Awards - History

History

In 1976 Andrew MacFarlane, Dean of Journalism at the University of Western Ontario (UWO), was trying to revive the university’s recently defunct President’s Medal for Canadian Magazine Journalism. His original idea was to create a new award divided into English and French counterparts. But MacFarlane eventually developed a proposal for a series of magazine awards, whose salient features were that the program would be bilingual — and therefore truly national — and would recognize individual excellence in the many aspects of the magazine industry — writers, illustrators, editors, photographers and art directors.

MacFarlane together with John S. Crosbie, president of the Magazine Association of Canada, secured the participation of the Canadian Periodical Publishers Association (CPPA), representing 193 Canadian magazines, and CPPA’s former president Michael de Pencier. MacFarlane reached out to his counterpart at Université Laval, Roger de la Garde, Alan Edmunds, head of the Periodical Writers Association of Canada (PWAC), and veteran newsman Pierre Berton, among others. As the collective effort began to take shape across the country, by the spring of 1977 the National Magazine Awards had developed a clear mandate.

On November 14, 1977, National Magazine Awards Foundation received its charter of non-profit foundation status from the Province of Ontario.

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