Campaign Timeline of The Year Zero Alternate Reality Game - March 2007

March 2007

March 7, 2007

• The music video for the first single from Year Zero, "Survivalism," was released via USB pen drives at a concert in Carling Academy Brixton in London, England. These drives contained low and high resolution versions of the video, which were quickly dispersed onto the internet and eventually officially on the Year-Zero mini-site. The numerous displays within the music video all display time code, which fans discovered contained letters leading to http://www.thewaterturnedtoblood.net. The video also led to the discovery of http://www.judsonogram.net, which in turn makes a mention to Cedocore, leading to http://www.cedocore.com.

March 11, 2007

• Fliers were handed out at a Nine Inch Nails show in London, which had directions to a local bridge, which underneath housed a billboard with the words "Operation Swamp 0000," pointing to the website http://www.operationswamp0000.net, which in turn directs users to http://www.operationchipsweep.net.
• During a listening party, lithographs were handed out to people who had pre-ordered the album. These lithographs had the words "The Mailstrom" written across them, leading fans to http://www.themailstrom.com.
• Cryptic e-mails were randomly sent to many Nine Inch Nails fans, revealing http://www.thepriceoftreason.net and http://www.opensourceresistance.net.

March 13, 2007

• "Survivalism" is released on the official Year Zero site in GarageBand format. Within the files was one mysterious file named "Our End Trip," which revealed the case number 6455da04 for Judson Ogram Correctional Facility website, leading to this case file.

March 24, 2007

• "Survivalism" lyrics are released on the official Year Zero site in PDF format.