Camp Beverly Hills - History

History

Beverly Hills' glitzy name has helped Camp Beverly Hills turn its fashion products into gold mines money-making ventures It began in 1977, as an inexpensive alternative to the stores of Rodeo Drive. During the next decade, the line became popular after introducing some of the first casual clothing to use pastel colors. Recently, due to the recent wave of 1980s nostalgia, the company has been relaunched.

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