Influence
Mackintosh is notable as a producer for his transformation of the musical into a global, highly profitable brand, and was the first theatrical producer to recognise that both touring productions and worldwide productions (often in countries where musicals were seldom seen, such as the former eastern bloc countries in the early 90s) were potentially highly lucrative markets which could, collectively, match and even surpass the revenues generated from New York and London productions. In mounting a plethora of productions across the globe, he has maintained tight creative control of his musicals in order to ensure the consistency and quality of the productions, no matter where they are seen. As far as possible, productions worldwide of Mackintosh musicals use the same staging, production design, lighting, front-of-house design, and orchestrations as their London and New York counterparts. This is a departure from previous practice, where international productions of West End or Broadway musicals would often be licensed out to foreign producers and entirely reconceived locally, with highly variable and often substandard results.
Mackintosh has also had considerable success in bringing legitimate theatre directors (such as the Royal Shakespeare Company's Trevor Nunn and Nicholas Hytner) and technicians to the world of musical theatre.
He is renowned for how closely he works with the creative team of a production.
He has recently expressed his interest in producing musicals from the otherwise neglected Asian and African regions, citing that the potential in these markets is inexhaustible.
Mackintosh's Delfont Mackintosh group owns seven London theatres, the Prince Edward, the Prince of Wales, the Novello, the Queen's, the Gielgud, the Wyndham's, and the Noël Coward.
Read more about this topic: Cameron Mackintosh
Famous quotes containing the word influence:
“Under the influence of fear, which always leads men to take a pessimistic view of things, they magnified their enemies’ resources, and minimized their own.”
—Titus Livius (Livy)
“They tell us that women can bring better things to pass by indirect influence. Try to persuade any man that he will have more weight, more influence, if he gives up his vote, allies himself with no party and relies on influence to achieve his ends! By all means let us use to the utmost whatever influence we have, but in all justice do not ask us to be content with this.”
—Mrs. William C. Gannett, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 5, ch. 8, by Ida Husted Harper (1922)
“If the contemplation, even of inanimate beauty, is so delightful; if it ravishes the senses, even when the fair form is foreign to us: What must be the effects of moral beauty? And what influence must it have, when it embellishes our own mind, and is the result of our own reflection and industry?”
—David Hume (1711–1776)