Influence
Mackintosh is notable as a producer for his transformation of the musical into a global, highly profitable brand, and was the first theatrical producer to recognise that both touring productions and worldwide productions (often in countries where musicals were seldom seen, such as the former eastern bloc countries in the early 90s) were potentially highly lucrative markets which could, collectively, match and even surpass the revenues generated from New York and London productions. In mounting a plethora of productions across the globe, he has maintained tight creative control of his musicals in order to ensure the consistency and quality of the productions, no matter where they are seen. As far as possible, productions worldwide of Mackintosh musicals use the same staging, production design, lighting, front-of-house design, and orchestrations as their London and New York counterparts. This is a departure from previous practice, where international productions of West End or Broadway musicals would often be licensed out to foreign producers and entirely reconceived locally, with highly variable and often substandard results.
Mackintosh has also had considerable success in bringing legitimate theatre directors (such as the Royal Shakespeare Company's Trevor Nunn and Nicholas Hytner) and technicians to the world of musical theatre.
He is renowned for how closely he works with the creative team of a production.
He has recently expressed his interest in producing musicals from the otherwise neglected Asian and African regions, citing that the potential in these markets is inexhaustible.
Mackintosh's Delfont Mackintosh group owns seven London theatres, the Prince Edward, the Prince of Wales, the Novello, the Queen's, the Gielgud, the Wyndham's, and the Noël Coward.
Read more about this topic: Cameron Mackintosh
Famous quotes containing the word influence:
“We can trace almost all the disasters of English history to the influence of Wales.”
—Evelyn Waugh (1903–1966)
“Poets are the hierophants of an unapprehended inspiration; the mirrors of the gigantic shadows which futurity casts upon the present; the words which express what they understand not; the trumpets which sing to battle and feel not what they inspire; the influence which is moved not, but moves. Poets are the unacknowledged legislators of the world.”
—Percy Bysshe Shelley (1792–1822)
“The talk shows are stuffed full of sufferers who have regained their health—congressmen who suffered through a serious spell of boozing and skirt-chasing, White House aides who were stricken cruelly with overweening ambition, movie stars and baseball players who came down with acute cases of wanting to trash hotel rooms while under the influence of recreational drugs. Most of them have found God, or at least a publisher.”
—Calvin Trillin (b. 1935)