Call of Duty: World at War - Marketing

Marketing

The first trailer for the game premiered on Xbox Live on June 21, 2008, and arrived on PlayStation Network five days later. A beta of the game's online multiplayer mode was released for the Xbox 360 on October 10, 2008. A PC version of the beta was later released on October 28, 2008. Those who pre-ordered the game at GameStop, Game and EB Games in Australia or North America or who are members of the Call of Duty official website were given codes which allowed them to download both beta versions of the game. Coinciding with the release of the game, McFarlane Toys produced four action figures. Three are different varieties of US Marine Corps infantry, and the fourth is a British Special Ops soldier.

A collector's edition of World at War was released on November 11, 2008 in North America and November 14, 2008 in Europe. It includes several bonus items, among them a stainless steel canteen imprinted with the Call of Duty series logo and a metal storage tin. The collector's edition also gives the player access to an unlockable weapon and the opportunity to earn double experience points in the online multiplayer mode, as well as a specially colored clan tag to denote the player's VIP status. This edition of the game is only available for the Microsoft Windows and Xbox 360 platforms.

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