Call of Duty: Modern Warfare 2 - Marketing and Release

Marketing and Release

On March 25, 2009, a teaser trailer for the game was revealed at the Game Developer Choice Awards ceremony in San Francisco. The teaser was posted on Infinity Ward's website, and released on the Xbox Live Marketplace and the PlayStation Network a short time later. A second teaser was released on May 10, 2009 and showed gameplay features such as snowmobile driving and underwater actions. The teaser announced that the game would be "revealed" on TNT during the NBA Eastern Conference Finals on May 24, 2009. The "reveal" was the first full-length trailer, which debuted extended sequences of actual in-game scenes and combat; the trailer was subsequently made available on the Modern Warfare 2 official website, which was kept updated for the occasion. A fourth trailer was released on July 27, 2009, and showed the first footage of the game's multiplayer mode. On October 4, 2009, a second full-length cinematic trailer was released and revealed that part of the game would take place in a war-torn Washington, D.C.

On July 21, 2009, Infinity Ward's Robert Bowling revealed through Twitter that a Modern Warfare 2 controller was in the works. Peripherals manufacturer Mad Catz was contracted by Activision to create a line of Modern Warfare 2 controllers and accessories for all platforms that the game would be available on. Activision stated, in its quarterly earnings report, that pre-orders for the game had broken a company record; more copies of Modern Warfare 2 had been pre-ordered than any other game that the company had published before. In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website, where people may submit codes included in Monster Energy packs to redeem items such as Xbox 360 Premium Themes and a Modern Warfare 2 Map Pack code.