Marketing
The success of the CTS has been attributed in part to the car's placement in the 2003 sci-fi action thriller The Matrix Reloaded. The producers of the film were seeking a car to use for a chase scene in the film, and sought a car that would complement the film's atmosphere. General Motors suggested the then-unreleased CTS to the filmmakers, who accepted; ten prototypes damaged to different extents were used to represent the film's star car, a silver CTS. The Escalade EXT was also featured prominently in the film.
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