Byte (magazine) - Growth and Change

Growth and Change

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In spring of 1979, owner/publisher Virginia Williamson sold the magazine to McGraw-Hill. She remained publisher until 1983, about 8 years after founding the magazine, and subsequently became a vice president of McGraw-Hill Publications Company. Shortly after the IBM PC was introduced, in 1981, the magazine changed editorial policies. It gradually de-emphasized the do-it-yourself electronics and software articles, and began running product reviews, the first computer magazine to do so. It continued its wide-ranging coverage of hardware and software, but now it reported "what it does" and "how it works", not "how-to-do-it." The editorial focus remained on any computer system or software that might be within a typical individual's finances and interest (centered on home and personal computers).

From 1975 through 1986 Byte covers usually featured the artwork of Robert Tinney. These covers made Byte visually unique. In 1987 Tinney's paintings were replaced by product photographs, and Steve Ciarcia's "Circuit Cellar" column was discontinued.

Around 1985 Byte started an online service called BIX (Byte Information eXchange) which was a text-only BBS style site running on the CoSy conferencing software, also used by McGraw-Hill internally. Access was via local dial-in or, for additional hourly charges, the Tymnet X.25 network. Monthly rates were $13/month for the account and $1/hour for X.25 access. Unlike CompuServe, access at higher speeds was not surcharged. Many of the Byte staff were active on the service. Later, gateways permitted email communication outside the system.

Byte continued to grow. By 1990 it was a monthly about an inch in thickness, a readership of technical professionals, and a subscription price of $56/year, a high figure for the time. It was the "must-read" magazine of the popular computer magazines. Around 1993 Byte began to develop a web presence. It acquired the domain name byte.com and began to have discussions and post selected editorial content.

It developed a number of national sister editions in Japan, Brazil, Germany, and an Arabic edition published in Jordan.

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