Style
Musically, BWO have come to represent the more commercial side of the Swedish electro scene, also featuring artists like Robyn, The Knife, Jenny Wilson and September. Alexander Bard has claimed that BWO's electronic pop music is the missing link between ABBA and Kraftwerk.
Visually, BWO have been working with most of the high-brow Scandinavian music video directors, including Fredrik Boklund, Kalle Haglund and the award-winning Kamisol team. Like most of the other Swedish electro acts, BWO have been featured in hundreds of fashion articles, working closely on their visual style with their in-house Irish stylist Sally O'Sullivan. This visual style has however often been unusual, particularly on the part of Alexander Bard, attracting comparisons with Army of Lovers; BWO's performances at Melodifestivalen 2008 in full Elizabethan-style costume were a prominent example of this. Many of their music videos have also contained unusual and eccentric themes or elements, such as stigmata, mild sado-masochism, animal costumes or the faces of band members being superimposed on live creatures; however these have generally steered clear of the controversy often attracted by Army of Lovers videos.
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