Series
The series' eponymous character Chuck Bartowski, and most of the principal characters are employed at the Burbank branch of the Buy More for most of the entire series. The store is located at 9000 Burbank Boulevard. Every episode touches on the store at some point, whether for a substantial comedic side plot or as the scene of some of the series' spy action, particularly in the first two seasons. The Burbank Buy More is involved in a fierce rivalry with the nearby Beverly Hills location, often involving vicious pranks between the stores, as highlighted in "Chuck Versus the Predator." Neighboring "big box" stores in the shopping center are Large Mart and Underpants Etc. The employees of Buy More and Large Mart have a fragile truce concerning pranks and sabotage of each other's store. Restaurants across the parking lot include Wienerlicious, a fast food retailer specialising in hot dogs and sausages, in season 1; Orange Orange, a frozen yogurt store, in seasons 2 and 3; and a Bennigan's. Sarah Walker maintains a cover as an employee of the Wienerlicious and, subsequently, the Orange Orange. The Orange Orange – like the Buy More – is a façade for, and secret entrance to, the underground Castle base.
Fulcrum, the Ring, and Volkoff Industries have identified the store as a place of interest in connection to their search for The Intersect and Operation Bartowski. Despite this, the federal government continued to operate the store as a nominal cover.
"Chuck Versus the Nemesis" reveals that a total evacuation of the store can be triggered by the safe word, "Pineapple." Although the store's employees make light of the code word, it is twice used to safely remove the staff and patrons who would otherwise be endangered by the espionage activities going on around them.
The store was destroyed in "Chuck Versus the Ring: Part II" after Daniel Shaw set explosive charges to lure Chuck into a final confrontation and Morgan inadvertently triggered the detonator. By the end of the episode, Jeff and Lester are wanted for questioning in connection to the blast. Prior to Season 4 it was rebuilt by the US Government to be used as a CIA substation.
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