The Undergraduate Program: Bachelor of Arts in Business Administration
The BABA program was therefore designed with both short term requirements as well as longer term objectives. The underlying philosophy of the program was that students would follow an accelerated track of study that would enable them to make useful contributions to the business organisations which they would join upon successfully completion of their study. The purpose of the BABA Program was to provide a relevant education platform in order to prepare the students for careers in business. Its central concern was with the development of knowledge and skills required for the analysis of business problems and for the formulation and implementation of business strategies.
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