Other Information
One distinctive character associated with the company is the dwarf which appears on every outlet. For a number of years it had been unnamed. Later in 1988, it was given one, Burger Bart through a name contest.
Graphic designer/visual communicator Zeus Paredes coined the name "BURGER MACHINE" and designed the original logo and graphics on the mobile stores.
The business was widely advertised on television in the mid-1990s. Among those who helped promote it include the Philippines' late master rapper Francis Magalona and iconic band Eraserheads.
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