Bullseye (UK Game Show) - Bully's Prize Board

Bully's Prize Board

In this round the final pair were faced with a large prize board containing large black segments, smaller red segments and a large red bullseye. They threw nine darts (three for the non-dart player and six for the dart player) and won a prize for each red segment they hit (however, if they hit a red segment twice, the prize was lost – hence the catchphrase "Keep out of the black, and in the red; there's nothing in this game for two in a bed". However, they could win the prize back by hitting it again). Sometimes though, in special charity episodes, contestants did win the prize twice. The bullseye represented 'Bully's Special Prize'.

The prize board has become the butt of jokes since the programme's original demise because of the perceived poor quality of prizes on offer, but it should be pointed out that for most of the programme's original run prize values were restricted by the Independent Broadcasting Authority. Although some prizes (such as a remote-controlled toy car or legendary "TV with wired remote control") were laughed at by the studio audience even then, smaller prizes were taken for granted at the time, and they seemed relatively lavish compared to those on offer in BBC game shows such as Blankety Blank. In a 2006 episode, Bully's Special Prize was a fully functional Bullseye Fruit Machine, quite possibly the most valuable prize in the show's history not to be the mystery Star Prize – however the contestants promptly lost it after doing badly in the final round.

During series 1, the black segments were green.

In the 1991 Christmas special of the show, Dennis Priestley and John McCririck playing as a professional darts player/celebrity guest combination managed a 100% record with their nine collective darts taking out all eight main prizes and Bully's special prize, all of which went to nominated charities across the UK.