Brooklyn Brewery - Beer School

Beer School

In 2005 Hindy and Potter published Beer School: Bottling Success At The Brooklyn Brewery through John Wiley & Sons. The book is both a guide to entrepreneurship and beer brewing as well as a memoir of the authors' time together while building the Brooklyn Brewery. Beer School goes over topics such as building teams as well as guerilla marketing and publicity, with each chapter being written around a theme in the brewery's history. The book is told through the perspectives of both Hindy and Potter, and received mostly positive reviews from critics.