Talk Radio
Although some syndicators of multi-topic, ad-supported talk shows may pay a fee to stations with very large Arbitron-verified listenership, the same syndicator will normally charge a fee to small stations and may charge nothing to stations with moderate listenership. Each arrangement depends on whether the station can deliver enough listeners to allow the syndicator to earn money from ad sales. Syndicated programs normally carry a number of their own advertisements that must be played during commercial breaks, but set aside time for local stations to play their own advertisements.
Stations also frequently employ one or more of their own hosts, but at some small stations these hosts may be unpaid volunteers motivated by the chance to promote an agenda, gain personal exposure or get work experience.
The use of brokered programming varies by station -- some stations, mainly news radio and sports radio stations, use brokered programming to fill holes in some dayparts, especially during the late-night hours and weekends. The format of brokered programs varies; many sports radio stations will use brokered programs from sports handicappers and prognosticators to fit their format, while news and talk radio stations will often rely on brokered programs that sell alternative medical products, fitting those stations' older audiences. Program time is often brokered to churches on Sunday mornings in a manner that parallels televangelism; there are also religious stations that rely primarily on brokered programs, and these stations often get the derisive title of "pay for pray," a play on the unethical practice of "pay for play" on music stations. There are also some AM radio stations that are dedicated to the brokered format, selling time for as little as 15 minutes or even selling the entire broadcasting day to a single entity, with the station holding the broadcast license and providing the facilities. That long-form type of brokered programming is especially popular among ethnic and religious broadcasters as well as with privately owned U.S.-based shortwave radio broadcasters.
Read more about this topic: Brokered Programming, Overview, Radio
Famous quotes containing the words talk and/or radio:
“... whatever men do or know or experience can make sense only to the extent that it can be spoken about. There may be truths beyond speech, and they may be of great relevance to man in the singular, that is, to man in so far as he is not a political being, whatever else he may be. Men in the plural, that is, men in so far as they live and move and act in this world, can experience meaningfulness only because they can talk with and make sense to each other and to themselves.”
—Hannah Arendt (1906–1975)
“A liberal is a socialist with a wife and two children.”
—Anonymous. BBC Radio 4 (April 8, 1990)