The Broadcast Advertising Clearance Centre (BACC) was an NGO which until December 31, 2007 pre-approved most British television advertising. The work of the BACC has been taken over by Clearcast Ltd.
BACC approval was applied both to scripts and to the final commercials. The BACC applied a list of criteria which included both good taste and decency criteria, and also a variety of technical and even medical constraints (advertisements may not, for example, contain flashing which would set off attacks of photosensitive epilepsy).
The BACC was a department of ITV but funded by all of the participating British commercial television channels, in proportion to their viewing figures.
All TV commercials in the UK which were broadcast as part of a national campaign (i.e. on a national channel such as Channel 4, five, Sky etc.) had to be pre-approved by the BACC.
Read more about Broadcast Advertising Clearance Centre: Clearcast, The BACC Process
Famous quotes containing the words broadcast, advertising and/or centre:
“Adjoining a refreshment stand ... is a small frame ice house ... with a whitewashed advertisement on its brown front stating, simply, “Ice. Glory to Jesus.” The proprietor of the establishment is a religious man who has seized the opportunity to broadcast his business and his faith at the same time.”
—For the State of New Jersey, U.S. public relief program (1935-1943)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“To live and die amongst foreigners may seem less absurd than to live persecuted or tortured by one’s fellow countrymen.... But to emigrate is always to dismantle the centre of the world, and so to move into a lost, disoriented one of fragments.”
—John Berger (b. 1926)