Britney Spears Products - Fragrances

Fragrances

Spears endorsed her first Elizabeth Arden fragrance "Curious" in 2004, and earned $100 million in sales in just five weeks. In September 2005, Spears released the fragrance "Fantasy", which also saw massive success. Curious was named the best selling perfume of 2004, and one of the best selling perfumes of all time. To date (2012), Curious has sold over 500 million bottles worldwide, earning the Britney Spears brand billions. In April 2006, Spears launched "Curious In Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a new fragrance collection "Believe" which makes it her fifth perfume in three years. She released her sixth perfume, "Curious Heart", in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". On May 21, 2009, it is posted on her official website that Spears has the number one selling celebrity fragrance line on the market. Her Elizabeth Arden scents make up 34% of all fragrance sales. On August 15, 2009, according to her official website it is stated that "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour Magazine readers. For the 4th year in a row, "Curious" has successfully taken home the Glammy Award for "Best Drugstore Fragrance."

Britney competed against other celebrities such as Céline Dion and Jennifer Lopez to succeed in becoming the number one celebrity perfume endorser of all time with global perfume sales of over one billion.

To date, Spears has grossed an estimated $10 billion from perfume sales across the globe, with sales of more than a billion. Spears' fragrance line is a multi-billion dollar global empire.