British Association of Toy Retailers - Toy of The Year

Toy of The Year

The Toy of the Year awards began in 1965 and are presented annually at an awarding dinner held during the British International Toy Fair at Olympia in January. The criteria are that the toy must have been very popular in the past year and excited interest among customers and retailers in the toy market.

• 1965 - James Bond Aston Martin die-cast car
• 1966 - Action Man (Palitoy)
• 1967 - Spirograph (Denys Fisher)
• 1968 - Sindy (Pedigree Toys)
• 1969 - Hot Wheels
• 1970 - Sindy
• 1971 - Katie Kopykat writing doll
• 1972 - Plasticraft modelling kits
• 1973 - Mastermind board game
• 1974 - Lego Family set
• 1975 - Lego Basic set
• 1976 - Peter Powell (kite)
• 1977 - Playmobil Playpeople
• 1978 - Combine Harvester (Britains Limited)
• 1979 - Legoland Space kits
• 1980 - Rubik's Cube
• 1981 - Rubik's Cube
• 1982 - Star Wars toys
• 1983 - Star Wars toys
• 1984 - Masters of the Universe
• 1985 - Transformers (Optimus Prime)
• 1986 - Transformers (toyline)|Transformers (Optimus Prime)
• 1987 - Sylvanian Families
• 1988 - Sylvanian Families
• 1989 - Sylvanian Families
• 1990 - Teenage Mutant Ninja Turtles
• 1991 - Nintendo Game Boy
• 1992 - WWF Wrestlers
• 1993 - Thunderbird's Tracey Island
• 1994 - Power Rangers
• 1995 - Pogs
• 1996 - Barbie
• 1997 - Teletubbies
• 1998 - Furby
• 1999 - Furby Babies
• 2000 - Teksta
• 2001 - Bionicles (Lego)
• 2002 - Beyblades
• 2003 - Beyblades
• 2004 - RoboSapien
• 2005 - Tamagotchi Connexion
• 2006 - Doctor Who Cyberman Mask
• 2007 - In the Night Garden Blanket Time Igglepiggle
• 2008 - Ben 10 Action Figures 10” and 15”
• 2009 - Go Go Hamsters
• 2010 - Jet Pack Buzz Lightyear