British Asian - Celebrities in Popular Culture

Celebrities in Popular Culture

Early South Asian stars to break into English and Hollywood films include Sabu, remembered for his lead roles in The Thief of Bagdad (1940), Jungle Book (1942), and Black Narcissus (1947).

Since the 1970s, South Asian performers and writers have achieved significant mainstream cultural success. The first South Asian musician to gain wide popularity in the UK and worldwide fame was Queen lead singer Freddie Mercury, born Farrokh Bulsara in Zanzibar, East Africa, to parents of Parsi descent from Bombay. In 2006, Time Asia magazine voted him as one of the most influential South Asians in the past 60 years. At around the same time, music producer, composer and song-writer Biddu gained worldwide fame for a number of hit songs, including "Kung Fu Fighting" by Carl Douglas and "I Love to Love (But My Baby Loves to Dance)" for Tina Charles. In the 1990s the South Asian artists who gained mainstream success included Apache Indian, whose 1993 single "Boom Shack-A-Lak" was used in many Hollywood movies, and Jas Mann, who headed Babylon Zoo and whose 1996 single "Spaceman" set a UK chart record when it sold 418,000 copies in its first week of release.

Prominent South Asian actors in the 1980s included Art Malik, for his roles in The Jewel in the Crown and The Living Daylights, and Sir Ben Kingsley (born Krishna Pandit Bhanji), one of Britain's most acclaimed and well-known performers. Kingsley is one of few actors to have won all four major motion picture acting awards, receiving Oscar, BAFTA, Golden Globe and Screen Actors Guild awards throughout his career, including the Academy Award for Best Actor for his performance in Gandhi (1982). The actress Parminder Nagra has a prominent role in the US TV series ER, and played the lead role in the successful British film Bend It Like Beckham (2002). The actor Naveen Andrews plays the role of Sayid Jarrah in the popular US TV series Lost, and also had a prominent role in the award-winning film The English Patient (1996). The actor Kunal Nayyar plays the character of Rajesh Koothrappali in the popular US sitcom, The Big Bang Theory. Long-running British soap operas such as Coronation Street, EastEnders, Emmerdale and Hollyoaks have all had a number of South Asian characters.

The comedians Sanjeev Bhaskar, Meera Syal, Papa CJ and Shazia Mirza are all well-recognised figures in British popular culture. The presenter and match maker of the BBC marriage arranging show Arrange Me a Marriage is a South Asian-Scot Aneela Rahman. Hardeep Singh Kohli is a presenter, reporter and comedian on British television. British Bangladeshi, Pakistani and Indian contestants have appeared on The Apprentice including Syed Ahmed, Tre Azam, Lohit Kalburgi, Ghazal Asif, Shazia Wahab, Sara Dhada, and most notably Saira Khan, who is now a British TV presenter. The broadcasters Daljit Dhaliwal, Krishnan Guru-Murthy and Samira Ahmed are known for working on Channel 4 News.

The term South Asian then was given the popular tag "Br-Asian", this was carried forward by two South Asian well known media business owners by the names of Moiz Vas and Nav Sagoo who together helped to define the term in the late ninety's and through to the millennium. They were responsible for various huge achievements for the community such as the South Asian Music awards which aired on ITV1 in the UK and Nav Sagoo then went on to conceive the first ever Br-Asian stage at Glastonbury in 2004 and 2005, taking every household name from the South Asian music scene out to the fields in the west country. Urban went Rural for the first time but with headline acts such as Rishi Rich, Jay Sean, Swami, Raghav to name a few even flying in were Indian supergroup Pentagram.

In 2008, in the second season of Britain's Got Talent, one of the country's most successful reality television shows, the South Asian dance duo Signature, consisting of Suleman Mirza (a British Pakistani) and Madhu Singh (a British Indian) performing a fusion of Michael Jackson and Bhangra music and dance styles, ended up as the runner-up on the talent show, second only to George Sampson. The most successful South Asian musician in 2008 was the British Tamil artist M.I.A., who was nominated for two Grammy Awards for her single "Paper Planes", and has been nominated for an Academy Award for Best Original Score for "O... Saya", from the Slumdog Millionaire soundtrack. The actor Dev Patel, who played the role of Anwar Kharral in the teen drama series Skins, also played the leading role in Danny Boyle's Slumdog Millionaire, for which he received several awards and was nominated for the 2009 BAFTA Award for Best Leading Actor.

In 2009, Mumzy Stranger, an R&B and hip-hop music artist, became the first British Bangladeshi to be releasing a music single, called "One More Dance". In October 2009, Jay Sean's single "Down" reached the #1 spot on the Billboard Hot 100 and sold four million copies in the United States, making him the first South Asian-origin solo artist and "the first UK Urban act ever to top Billboard's Hot 100," "the most successful male UK urban artist in US chart history," and the most successful British male artist in the US charts since Elton John in 1997. Such artists have heralded a new generation of British Asian musicians - Shizzio, 21 Perspective and Raxstar are just some of the names from the British Asian music industry. In the early 2010s, Asian boy band members, Siva Kaneswaran of The Wanted and Zayn Malik of One Direction, have gained considerable mainstream popularity worldwide; The Wanted reached #3 on the Billboard Hot 100 with "Glad You Came" while One Direction topped the Billboard 200 with Up All Night.

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