Brill Building - The "Big Band Era"

The "Big Band Era"

Even before World War II it became a centre of activity for the popular music industry, especially music publishing and songwriting. Scores of music publishers had offices in the Brill Building. Once songs had been published, the publishers sent song pluggers to the popular white bands and radio stations. These song pluggers would sing and/or play the song for the band leaders to encourage bands to play their music.

During the ASCAP strike of 1941, many of the composers, authors and publishers turned to pseudonyms in order to have their songs played on the air.

Brill Building songs were constantly at the top of the Hit Parade and played by the leading bands of the day:

  • The Benny Goodman Orchestra
  • The Glenn Miller Orchestra
  • The Jimmy Dorsey Orchestra
  • The Tommy Dorsey Orchestra

Publishers included:

  • Leo Feist Inc.
  • Lewis Music Publishing
  • Mills Music Publishing

Composers included:

  • Buddy Feyne
  • Johnny Mercer
  • Rose Marie McCoy
  • Irving Mills
  • Billy Rose
  • Peter Tinturin

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