Origin and Evolution of Bright Green Thinking
The term "bright green", first coined in 2003 by writer Alex Steffen, refers to the fast-growing new wing of environmentalism, distinct from traditional forms. Bright green environmentalism aims to provide prosperity in an ecologically sustainable way through the use of new technologies and improved design.
Its proponents tend to be particularly enthusiastic about green energy, electric automobiles, efficient manufacturing systems, bio and nanotechnologies, ubiquitous computing, dense urban settlements, closed loop materials cycles and sustainable product designs. "One-planet living" is a frequently heard buzz-phrase. They tend to focus extensively on the idea that through a combination of well-built communities, new technologies and sustainable living practices, quality of life can actually be improved even while ecological footprints shrink.
The term "bright green" has been used with increased frequency due to the promulgation of these ideas through the Internet and recent coverage in the traditional media.
Read more about this topic: Bright Green Environmentalism
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