Events & Campaigns
Key BCNA fundraising initiatives include the Field of Women LIVE events held in 2005 (MCG), 2007 (SCG) and 2010 (MCG). At the 2010 event, the most recent, 14,000 people in pink ponchos formed the Pink Lady silhouette, bringing the national cancer statistics to life in a sparkling display of strength and support.
The Field of Women LIVE events have now been adapted to be held in communutities across Australia every year. These events are called Mini-Fields of Women. They centre around a visual display of 100 Pink Lady silhouettes planted in the ground or on display, and often include a simple ceremony. Personal messages are displayed on the silhouettes by family and friends.
In September 2010, AFL champion Shane Crawford embarked on a marathon walk from Adelaide to Melbourne, That's What I'm Walkin' About. Crawford's efforts raised $500,000 for BCNA and he continues to support the organisation.
Key annual BCNA fundraising and awareness campaigns include Pink Footy & Netball Day and the Bakers Delight Pink Bun campaign. The Pink Bun campaign is an annual fundraising campaign which sees every Bakers Delight bakery around Australia donate 100% of the sale of their Pink Finger Buns to BCNA. Each year Bakers Delight bakeries are decorated in pink during the campaign to show support for and to raise awareness for breast cancer and BCNA.
Read more about this topic: Breast Cancer Network Australia
Famous quotes containing the words events and/or campaigns:
“The system was breaking down. The one who had wandered alone past so many happenings and events began to feel, backing up along the primal vein that led to his center, the beginning of hiccup that would, if left to gather, explode the center to the extremities of life, the suburbs through which one makes one’s way to where the country is.”
—John Ashbery (b. 1927)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)