Breakout (Miley Cyrus Album) - Promotion

Promotion

See also: Wonder World Tour

The promotion plan was centered on massive performances and interviews to television, radio, and magazines. It was formulated to not be aggressive to give Cyrus a period of rest, after doing many consecutive projects. Cyrus explained,

"I'm a kid. That's why, for the most part, we only did the big publicity and otherwise decided to let the album whatever it was going o do. It was so weird not to do everything in my power to promote my first album under my own name. I am very proud of it and love what we came up with. But I also had to accept the reality of my situation. So much is happening all at once, so many opportunities. I want to make the most of them, but I also need to stay sane. There will be a day, my parents constantly remind me, when I won't have so much going on. And when that day comes, I don't want to feel like an empty shell of a person."

Cyrus first performed songs from Breakout, the title track, "Fly on the Wall", and "See You Again" (Rock Mafia Remix), at the opening ceremony of the 2008 Disney Channel Games on May 4, 2008. Her first live performance of "7 Things" took place on May 17, 2008 at the 2008 Zootopia, an annual summer concert put on by radio station Z100. Later that summer, she promoted Breakout at outdoor concerts hosed by Good Morning America and The Today Show, while hosting the 2008 Teen Choice Awards, and at FNMTV. Cyrus began promotion for Breakout in Europe in fall 2008, performing the track on the United Kingdom channel GMTV, the French television show Le Grand Journal, and the British singing competition The X Factor among other venues. Cyrus performed several songs from album on April 24, 2009 in a London Apple Store. These performances were recorded and sold exclusively by the United Kingdom iTunes Store as a live extended play (EP) titled iTunes Live from London.

Well over a year after the Breakout's release, Cyrus embarked on her second concert tour, the Wonder World Tour, to promote the album and The Time of Our Lives extended play (EP). The tour was Cyrus' first to not have her costumed as Hannah Montana and was announced in June 2009, with dates revealed for American venues. Dates for venues in the United Kingdom were later announced. In to order to avoid the extensive scalping that occurred during the Best of Both Worlds Tour, all tickets were sold exclusively through paperless ticket delivery, which would require audiences to bring identification to gain entry into the concert. The tour expanded from September to December 2009, with a total of fifty-six concerts in North America and Europe. The tour received positive to mixed reviews from critics. Some praised it and deemed it a spectacle, while others believed it lacked profundity and portrayal of Cyrus' personality. The Wonder World Tour managed to gross over $ 67.1 million, $15 million which were earned by the singer. The entire European leg sold out within ten minutes, and, at one stop, Cyrus broke the record for the largest attendance at The O₂ Arena in London, England with an audience of 16,196. A concert film was released on the limited, deluxe edition of her third studio album Can't Be Tamed (2010).